Originally entitled What do you REALLY want,our second podcast looks deeper than that and talks about desires versus wants, the differences between "that would be nice", and "Hell Yes", that’s what I am having. We’ll find out how desire has fuelled our business, and how it is essential for you to grow your businesses.
You'll discover that without desire, you're at the whim and mercy of Willpower - and we only have a finite amount of willpower to keep us going. When you're got a burning desire, you'll do whatever is necessary to survive / succeed.
There's also a cautionary tale of what happens when you follow someone else's desire - be warned, it's not pretty!
We also look at how to create desire in your products so you don;t have to give it the hard sell to potential customers.
For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.
And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.