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Ambitious. Lifestyle. Business. Podcast.

Are you a small business owner who likes to think BIG? Then this podcast is for YOU. It's a place where AMBITIOUS business owners learn and share SIMPLE, PRACTICAL tips and advice to help their businesses GROW with ONE purpose... TO PROVIDE THEM WITH THE LIFESTYLE THEY WANT. Whatever that means for YOU... Maybe you want to earn £100k a year? Maybe you want to spend more time with friends and family, or travel more? You might want to give up the Day Job, or completely change direction in your business. Perhaps you want to retire in X years? Remove yourself from doing the jobs you HATE? Sack your problem clients? This monthly podcast is 100% FREE. There's no ads. No spammy upsells. No fluffy, woo-woo BS. Just simple, practical help to grow YOUR Ambitious Lifestyle Business.
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Aug 1, 2019

This episode is with soon to be black belt wielding, wedding singer Jamie Reeves from The Best Singing Waiters. 

So,who is Jamie?

Jamie started out as a DJ when he was just 16 years old and travelled around Europe at the age of 20 as a singer. After establishing himself as a Robbie Williams tribute act, he set up his own entertainment agency and started managing various different tribute acts including Take That, Meatloaf and Amy Winehouse. Jamies’ entertainment agency was primarily aimed at the wedding market, and that is where the idea for “’The Singing Waiters’ come along.  

Jamie is also a keen singer songwriter and has even had his own top ten hit on itunes. He has written and worked with people whose credits include Beyonce, Take That and Sir Paul McCartney. 

You might also have seen Jamie in several episodes of Eastenders, riding a moped through Albert Square. But not if you blinked…

What is a singing waiter?

Everybody has probably been to a wedding, corporate event, birthday etc and typically you will have an idea of how the day will run. 

This is where The Best Singing Waiters come in, they take the ordinary and make it more extraordinary. After dessert has been served, they spring into action, suddenly breaking with their “waiter” character, and bursting out into song, getting everyone singing along and essentially break every type of rule you can think of when it comes to party etiquette. They literally get the party started! 

The “reveal” is something that you simply have to see to believe (They have more than 900 videos on their YouTube channel), and it’s this magic moment that wedding guests talk about for years to come.

What does an Ambitious Lifestyle Business look like for Jamie?

Jamie is a married proud dad of three, so for him it’s all about being with the family. Two of the three children are sports minded and love football, karate and dance and the two-and-a-half-year-old is just into everything!!  

For Jamie, working from home is a must – he has no desire to have an office (his office at home does look pretty smart though – check it out in the video!), however that doesn’t mean he is a one man band – Jamie has a team of staff, and has built robust systems and processes which enable him to have the freedom to work from home.  

He also still does some gigs, performing between six and ten gigs per year. Clearly, Jamie’s company do a LOT more gigs than that – more like 200 a year. But again, Jamie has no desire to be racing up and down the motorways of Britain on a daily basis, doing back-to-back weddings, and spending every weekend away from his family.

 

How did Jamie design his business to deliver his ambitious lifestyle business?

As with most guests on the ALB podcast, it was a bit of design, and a bit of luck! 

As a literal one-man-band, Jamie started to get more and more offers of gigs, that with the best will in the world he simply couldn’t keep up with, so he brought on some singers to lighten the load. 

Before he knew it, that turned into a team of six singers. 

Similar to how Jon Monks told us back in ALB44 that he was “the conductor of the orchestra”, Jamie directs his team, and designs the systems and processes from his home office, so that multiple weddings can all happen at the same time, at opposite ends of the country, and all whilst Jamie is sat at a football match with his family. 

Whilst he did reference Jon Monk’s “conductor of the orchestra” comment though, Jamie explained that his version was a bit more like “waving your arms about and blagging it!” 

Jamie firmly believes that the key to running any business is down to the processes and systems that are in place. (If you want to go deep on systems and processes, have another listen to ALB14, where we look at the story of Ray Kroc, and McDonalds, through the lens of the movie The Founder. 

For Jamie, admin was the first to go – as a creative person, this was something he just did not enjoy, so he was very quick to get someone else doing the paperwork.  Every single thing that he does within the business is fully documented, so that a team member can follow the exact processes to the letter. 

Jamie also likes to record videos of himself on zoom performing key tasks and pop it into a shared dropbox folder, so it is accessible to all of his team, and they can all see visually, exactly what Jamie wants to happen – every time.

Is Jamie a Routine Machine? 

When Jamie started a family, all of his routines changed. He now feels extremely lucky that he works for himself, being able to pick and choose his own hours.  

He doesn’t have to miss a sports day, he can take his son to football and his daughter to dance classes, and he believes that it is all thanks to putting those routines, systems and processes in place.  

As an ambitious, lifestyle business owner, Jamie can dictate life on his own terms.  Routine plays a really important part of this for Jamie. If you want to become a Routine Machine, then you can now grab a free chapter of John’s latest bestselling book of the same name.

How has the One Percent Club helped Jamie?

Jamie’s main reason for joining the One Percent Club was to align himself with like minded people who all have similar values. He read John’s first book (Big Ideas… for Small Businesses), and he wanted a platform that enabled him to be closer to John and Jason to copy their model.  

As John says in Big Ideas… “Who you hang around with REALLY matters. We’ve all heard it said that ‘you are the sum of the five people closest to you’, or ‘your network is your net worth’.  

Well, this is one cliché that is true. That immediate environment around you sculpts who you are. 

Your best chance of becoming a millionaire is to hang around with five millionaires – their habits, routines, ways of thinking, ability to spot an opportunity, the language they use, the networks they have access to. 

This will all rub off on you via osmosis, and before you know it, you’re millionaire number six.”

3 Grades away from a Black Belt

Health and well-being are important to Jamie and he is currently only 3 grades away from obtaining his black belt in Karate.  

Jamie believes that the skills learnt from Karate can be transferred into his business life and his own personal development.  He feels they are similar in the sense of continual repetition, for example making his kicks sharper and harder, learning how to block faster and be more in touch, becoming more flexible. 

He’s also not afraid of groundhog day, he embraces the boring repetition, repetition, repetition that ultimately leads to success, whether in martial arts, or in business. 

Top ten hit on iTunes

Jamie wrote a song for his wife when they got married in Jamaica. The song was called ‘Let’s get married’ and it hit the top ten reggae chart on iTunes, up there with alongside legendary Bob Marley, Shaggy and Kevin Little. How long did Jamie hold his spot in the top ten?  

You’ll have to listen to the podcast to find out!

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Jul 4, 2019

 

#ALB54 - Routine Machine

 

This episode is a little different from the norm - it’s a LIVE reading (complete with some stumbles) of a few chapters from John Lamerton’s latest book on habits and routines - Routine Machine.

 

Why did John write a morning routine book?

Last August John was on holiday in sunny Corfu with his family, whilst there he started plotting out some notes, he did this with a view to writing a potential second book, a follow up to the successful Big Ideas... for Small Businesses

 

John famously said he was never writing again, he was NEVER doing a second book, but four or five pages of notes later it became apparent that he was in fact going to be writing a second book. This podcast takes a look at his new book, Routine Machine, which is available from the 11th July 2019.

 

The power of routine, not just a morning routine but successful strategies and daily habits to make you more successful. It is written primarily for small business owners - if Big Ideas... for Small Businesses was about focus, doing the right thing, choosing the right thing to focus on, then Routine Machine is about doing the right thing consistently, every time, habitually….. ROUTINELY!

 

How many days does it take to form a habit?

John earned £13.51 in his first nine months in business.

 

Nine months later, he quit his job. Nine months after that, he was earning over £100k a year. 

 

Warren Buffett bought his first stock in 1941, he was a millionaire by 1960 and surpassed the $1 billion mark in 1986. 

 

$19 billion of his $86 billion-dollar fortune has been made in the last 2 years. 

 

It’s going to be a while before you see any feedback or results from any changes you make now.

 

When John replaced his go-to lunch of beans on toast with a healthy green juice, he saw absolutely no effect on the first day, or the second, or the third, but 30 days later he could see a difference. A year later and he looked like a different person. There is always a delay between the routine change and the feedback, that is perfectly normal and to be expected. 

 

John and Jason discuss why expecting instant rewards just doesn’t work.

 

There is always a delay between the action and the result. That concept can also work on a negative point too - one KFC now and then isn’t going to make a huge difference, but a KFC a few times a week might, and a KFC every day almost certainly will.

Routine Quotes from John

“Remember, you are the compound effect of every decision you have ever made and every action you have ever taken. The little habits and routines that on their own seem so small and insignificant, when rolled down the hill of time, yield massive snowballs”.

 

'If you want new results, you need new routines, but they've got to work for you. copying someone else just isn't going to help in the slightest. The routine doesn't matter what matters is that you have a routine'. 

 

"When I replaced my go to lunch of beans on toast with a healthy green juice, I saw absolutely no effect on the first day, or the second, or third. But 30 days later, I could see.a difference, a year later I looked like a different person. There is always a delay between the routine change and the feedback, that is perfectly normal and to be expected".

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Jun 6, 2019

In this episode John and Jason are joined by special guest Clarke Duncan.

Who is Clarke Duncan?

Clarke was John’s very first business mentor back in the day and he also appeared heavily in John’s first book ‘Big Ideas for Small Businesses’

“I was very lucky when I first started my business – there were a number of people, who at first glance would appear to be my competitors – those who ran similar businesses to mine. And for some reason, they were happy to share tips, tactics, and ideas with me. They’d tell me where I was going wrong, and how I could improve my business and make more money. (The reason they were happy to share so freely, was because they had a growth mindset, rather than a scarcity one. They knew that if everyone helped each other out, we’d all make fewer mistakes, and everyone’s business benefited – if someone helps me out, and my business grows as a result, theirs doesn’t shrink – it actually grows too, as I then share something I’ve found with them – it’s a virtuous circle!)

I didn’t know it at the time, but Clarke and Jason were my very first mentors – they’re the people who gave me an arm around the shoulder when I needed it, and a kick up the arse when I needed that. They told me what worked, what didn’t, and they probably saved me months and months of trying stuff that wouldn’t work, and brought in many thousands of pounds of additional revenue in those crucial early years.”

In this podcast, Clarke gives us an insight to his own successes and experiences of affiliate marketing, which he has done for the last 17 years and certainly shows no signs of slowing down either.

Clarke is the founder of affiliate marketing network Paid on Results, as well as unlimited design agency Bee All Design

Clarke works WITH his competitors….

He talks about how he has never looked at other affiliates as competition, but more like-minded people all working together to try and make something happen and revisits the days where he was a part of the ‘Limo Club’.

How Clarke spots opportunities…

Clarke runs numerous succesful businesses from Spain, including a family one, and talks about the pro’s and con’s that some of these entail.

But is he an opportunity hunter or is there more to it…….

He tells us that he starts off by seeing a set of circumstances and then works out if there is any money to be made, is there something he can do that someone else isn’t? He explains how if you’re solving problems for people you tend to make money easier than making something up and trying to convince them that they need it.

What does an Ambitious.Lifestyle.Business. look like for Clarke?

His family time is plentiful but in his extra time Clarke enjoys working, watching video’s that are sometimes over two hours long, but the amount he takes from them he considers these a great investment of his time https://www.bigidea.co.uk/7-ways-to-get-more-done-in-less-time/

He has two golden rules regarding his staff;

1) Be truthful

2) Be a nice person, get on with others and be onboard with each other

This is very important to Clarke for many different reasons which he explains in more detail in the episode.

How has Brexit affected Clarke’s business?

Brexit has been a HUGE discussion point for all businesses, the uncertainity of it all has had some small businesses losing sleep, but was it detrimental or another golden opportunity for Clarke?

How has the One Percent Club helped Clarke?

Clarke talks about being a member of the One Percent Club and how he values it, how it benefits him and how he would rather look stupid one time and know how to do it, then to not ask the question and be forever stupid! https://www.bigidea.co.uk/opcc

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

May 2, 2019

In this episode John and Jason are joined by Elaine Colliar.

Elaine is the Five Times World Mind Mapping Champion and Grand Master Trainer for Tony Buzan International Ltd.

Tony Buzan was Elaine's mentor, tragically since recording this podcast in March, Tony suffered a heart attack and sadly passed away.

This episode is dedicated to Tony, a name we are sure you will still hear and talk of in many many years to come when discussing the world of Mind Mapping, a true gift that Tony has left to the world.

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Apr 4, 2019
In this episode we are joined by Carly Freemont of 'Freemont Property Solutions' based in Plymouth. 
 
Carly talks to us about her career as a professional dancer and how this took an unexpected turn, but more importantly how she overcome this with a positive attitude and threw herself into a brand new venture. 
 
Discover what Freemont Property Solutions offer, how Carly continues to focus on her self-development, plus much more. 
 
For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Mar 7, 2019

In this episode we are joined by transformative coach and certified psychotherapist Jason Shiers. Join us for an in-depth discussion around mindset, designing your life around decisions, using creativity and much more.

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Feb 7, 2019

In today's episode we are joined by David Aggiss and Tom Boulden of Three Sixty Mortgages who are based in Plymouth.  

 
During this podcast we discuss, priorities making them and keeping them, how to obtain and maintain healthy business partnerships, what happens when someone wants to exit a partnership, shareholders, and much more.  
 
For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Jan 3, 2019
First podcast of 2019 - New Year Special 
 
"Time above all else"
 
"Looking at opportunities from a different perspective"
 
"If I am saying yes to this, what am I saying no to? Something's got to give" 
 
Following on from John Lamerton interviewing Jason brockman, this episode sees the tables turned with the interviewer becoming the interviewee. 
 
This podcast talks about John's 2018's resolutions what were they?
 
Did he keep them?
 
What is in store for 2019?
 
For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

 
Dec 27, 2018
"Committing to it, then figuring out how you are going to do it"
 
"No real rational reasons just outside my comfort zone"
 
In this Christmas episode you will hear from the two founders of Ambitious. Lifestyle. Business. 
 
Sit back and listen to John Lamerton interviewing Jason Brockman reflecting on the last 12 months of personal goal setting, overcoming obstacles, fundraising and business.
 
For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Dec 6, 2018
"I tell people how lucky I am but actually it took 16 years of hard work to get here."
 
In today's episode, we're joined by Tracy Irwin, founder of TI Accountancy and TI Payroll. Tracy's business is based in the Lake District, but Tracy herself is not. She runs her empire from the sunny shores of Spain.
 
Tracy shares with us the process she went through to extract herself from the day to day running of the business, ensuring that even though she may be more than a thousand miles away from her staff and clients, she remains in control.
 
She also gives us a heads-up on the upcoming changes in the UK for "Making Tax Digital", ensuring that we all know what's coming, and what we need to do.
 
For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Nov 8, 2018
"A lot of people will tell you that print media is dead. And I think that they're absolutely wrong."
 
Back in the 80's, Geoff Capes could rip a Yellow Pages in half with his bare hands. I reckon I could give it a go these days.
 
Want to know why print media ISN'T dead?
 
Why a leaflet doesn't have a front and a back?
 
or what "massively powerful tool" is "underestimated and underutilised"?
 
You're going to LOVE episode #45 of the ALB podcast then, with our guest Alan Marriott from The Property Press, where amongst other things, we talk about kiwi spirit, everyone else getting paid but you, the importance of "staying on the field", and why the people of Exeter don't watch their football team...
 
For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

 “in relation to the Podcast – Elvis isn’t dead – and neither is Print Media. By Alan Marriott. 8th Nov. 2018

We would like to inform all listeners that Alan Marriott as of the 1st November 2018 is no longer an active member or Director of Letterbox Productions Ltd publishing The Property Press paper.  All information contained within this Podcast bares no relation to Letterbox Productions Ltd or its publications now or moving forward”

Oct 4, 2018

Everyone loves Black Friday, right?

Especially today's guest Jon Monks. Last year, Jon managed to DOUBLE the previous year's Black Friday sales figures.

But he managed to do so whilst working HALF as hard.

So much so, that he left the office at 4pm, as there was nothing for him to do - the till was ringing all by itself!

In this episode you'll discover:

  • Why Jon calls himself the "conductor of the orchestra".
  • How he persuades other people to increase his sales for him.
  • Why Jon NEVER discounts (even on Black Friday!)
  • How he merges his work and private life to enjoy BOTH more.
  • How Jon struggled for almost two decades, before discovering a better way of working.
  • And LOADS more gold.

Jon has the following quote written on his office walls:

"We have the products. We have the knowledge. We have the skill."

In the next 47 minutes, Jon will share his knowledge with you, and YOU'LL have the skill too...

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Sep 6, 2018

"And now, the end is near
And so I face the final curtain..."

That's right boys and girls, this is the FINAL EVER episode of the Big Idea Podcast!

"Regrets, I've had a few
But then again, too few to mention..."

It's also the shortest episode we've ever recorded..

"Yes, there were times, I'm sure you knew
When I bit off more than I could chew..."

But don't panic - we're not going anywhere! We're simply getting a new name - the "Ambitious. Lifestyle. Business. Podcast." - we're also going to be dragging (Ed - you mean "inviting") some of our One Percenters onto the show to talk about how they've built (or are building) their own ambitious, lifestyle businesses.

"But more, much more than this
I did it my way..."

(With apologies to Frank Sinatra!)

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Aug 1, 2018

Want to get more customers?

Who come back more often?

And spend more money?

A subscription model could be the answer to your prayers - The likes of Amazon, Netflix, Graze, Naked Wines and Sky have all cottoned onto it - even the dear old Milkman is making a comeback, so isn't it about time you did the same?

This episode is a brief overview of a Masterclass that we delivered for the One Percent Club, our very own subscription business!

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Jul 5, 2018

We tackle Fear of Failure in this month's episode, with lessons and advice from Warren Buffett, Charlie Munger and Scott Adams.

We learn about the £100k risk that John and Jason are taking right now, and also tell you how John made £50k by playing Fifa...

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Jun 1, 2018

We "keep it simple, stupid" in this episode, with key takeaways and lessons from Elon Musk, Warren Buffett and Charlie Munger about the power of simplicity in business.

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

May 4, 2018

You don't choose the level of your success.

You choose your habits, and your habits dictate the level of your success.

In this episode, we find out why you need to become the "King of Routine" in your business if you want to thrive. We look at what it takes to have "grit" with Angela Duckworth, and how to demonstrate "Extreme Ownership" courtesy of Jocko Willink and Leif Babin.

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Apr 4, 2018

 

It's the Easter edition of the Big Idea Podcast, so it's only natural that we talk about... Hot Cross Buns!

Specifically, how Hot Cross Buns can teach you a thing or two about growing your business - especially if you think you only sell one "thing" and can't possibly branch out into other products or cross sell something similar to people who currently HATE what you sell.

We talk about asset creation, and why EVERYBODY should be creating, building, buying and sweating assets on a weekly, if not daily basis. We give an insight into one of the latest assets in OUR arsenal - the audiobook recording of Big Ideas for Small Businesses, where John recently spent two days in the studio, recording an asset that will still be bringing in constant revenue 20 or 30 years from now.

This month's Book of the Month was "The Rise and Fall... and rise again" by Gerald Ratner. It's a fascinating insight into the world of a man who had it all, the world at his feet, and then told one "crap" joke, and lost it all.

More specifically, it's a great insight into how Gerald Ratner had everything taken away from him - apart from the knowledge between his ears, and his drive to succeed - and how he clawed his way back to become successful again. 

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Mar 15, 2018

If you've been listening to the Big Idea Podcast for the last few months then you'll have heard me raving about today's guest for quite some time.

Neville Wright is the founder of Kiddicare.com, a nursery retailer that Neville started with his wife Marilyn in 1974.  But don't be fooled into thinking this is your usual "and then I made £100 million" story - we go deep into the early years of Neville's journey, focusing on how he took 37p and borrowed his Dad's ladder to go from "a beggar to chairman of the board" in over afternoon.

Neville isn't a superhuman. He hasn't done anything that you or I couldn't do ourselves given a decent work ethic, some business acumen and 40 years ahead of us. If you're looking for the blueprint for almost guaranteed success, this is it.

There's no gimmicks, no "gaming of the system", no hustling or cheating his way to win. Neville got to the very top of his industry by always looking for a win/win solution at every opportunity, and by really looking after his customers and his staff.

We talk a lot about Neville's book "The Answer is Yes, now what is the question?", which I honestly believe is the best autobiography I've read in several years - it's inspirational, without the level of disconnect that the average man usually feels. 

If you want to succeed in business or marketing, then the answers you seek are in here - you just need to know "what is the question?"

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Mar 1, 2018

John's eight year old son is collecting mentors. Like just about every other 8 year old kid, he wants to be a famous YouTuber like DanTDM or Stampylonghead. But like John way back in 2000, he "knows that he knows nothing" - so he's been seeking out mentors. Other kids like him that are a little bit ahead of him in his Youtube journey, and who can help give him the blueprint to succeed.

We review February's Book of the Month by Neville Wright, which earned rave reviews, and also introduced March's book of the month by Gerald Ratner, which having seen Gerald speak before should be very entertaining (and certainly not "crap!").

We delve into how and why accountability works for us, and show you how we've used it to publish a book, learn to play golf, and even get a lazy entrepreneur doing 100 press ups every day!

Finally, we talk about public speaking - This is something that both John and Jason do quite a lot of these days. But it wasn't always the case, so we look into the secret behind confident public speaking.

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Feb 1, 2018

In this episode, we go Mystery Shopping with some of our clients, and encourage you to find out the TRUTH about what's going on in your business, rather than what "should" be happening.

Our book of the month is "Principles" by Ray Dalio, and as always we've got loads of takeaways from it to help you grow your business.

We evaluate risk vs reward from an investment, and business point of view - would you risk £6k to make £30k? How about giving free petrol away to potential customers, or giving them ALL their money back if you don't do what you say you're going to do?

We look at how "real" businesses can implement squeeze pages and funnels into their marketing without coming across like a sleazy marketer!

Finally, we talk about how we've built up some huge communities in our businesses - from 800 people in a Facebook group to 200,000 on a mailing list, and how you can swipe and deploy what we do.

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Jan 2, 2018

Our review of the year - key takeaways and favourite moments.
Our resolutions and predictions for 2018.
What we've learned from a year of podcasting.
Our Book(s) of the Year

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Dec 1, 2017

John shows us what we can learn from Heston Blumenthal's restaurant "The Fat Duck" - in terms of customer experience, attention to detail, and pricing.

We also look back at last month's book of the month "Money", by Rob Moore - a title that really polarised listeners, who seemed to either love it or hate it - Jason of course didn't read it as usual!

We do a debrief from Black Friday - sharing what's worked, and what hasn't worked from our clients businesses - and our own. There's a crucial point in there too about not needing to wait a year to repeat a successful Black Friday campaign...

Finally, we show you why it's really important not to just ask for feedback from your customers, but to actually LISTEN to what they're telling you too!

 

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Nov 1, 2017

In this episode:

John tells us why he decided to switch from Apple, just two months before the launch of the iPhone X, and why he's already regretting it - this is more than just another "Apple v Android" war of words though - there's some real business lessons in there.

This month's book of the month was "The Everything Store" by Brad Stone, which looks at the meteoric rise of Jeff Bezos, and Amazon.com, which leads John to the conclusion that "he's a bit of an evil b*****d really isn't he?"

Jason once again tells us how simple running a successful business is - and it all comes down to doing "what you say you're going to do."

John shares some of his strategies for curing overwhelm ("getting rid of your phone" is one of them, though that may simply related to his Samsung woes this month)

John also tells us what he learnt meeting Charlie Mullins, the "millionaire plumber" from Pimlico Plumbers last month.

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast.

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

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