"Your network equals your net worth"
A cliche, for sure. But like many cliches, there's some truth to be had there - and that's been our experience of networking. There's no instant return, but the more quality we add to our network, the more success we've encountered.
For this episode, we've roped in our very first guest. We were adamant from the start that we didn't want the Big Idea Podcast to be an endless procession of guests, leaving us asking the same banal, generic questions each week, but we will bring one in where they know a lot more about a subject than we do.
And that's clearly the case for the "King of Networking" in Plymouth, Mike Turner. There's very few people in Plymouth who don't know who Mike is - on a recent visit to his office, we popped out for lunch which involved a 2 minute walk to a local cafe, during which at least 10 people said hello to Mike by name - that's the power of networking.
Enjoy this episode - it's a long one, but a good one!
It's not your customers job to remember to do business with you - it's your job to remind them.
And there's no better way to do that than to send them a printed newsletter in the post. In this week's episode, we'll show you exactly how to do that, as well as the mistakes and pitfalls to avoid when sending a printed newsletter.
We also walk you through a selection of newsletters that we've either sent or received ourselves to give you some ideas about how you could implement a newsletter into your small business.
Newsletters are the best retention tool I know, but they're also pretty good at cross-selling, up-selling and securing referrals if done correctly - which is without overtly selling!
All businesses dictate your lifestyle, it's up to you to design it.
In this episode, John has a bit of a rant about Peter Jones from Dragons Den fame, and doesn't even mention his stupid stripy socks once (though the pinstripe suits get a bit of a bashing!)
We show you that if your small business isn't currently giving you the lifestyle you want, that:
1. That's YOUR fault.
2. You CAN change things.
3. We can HELP.
We look at what a lifestyle business actually is, and why it certainly doesn't mean small or unambitious. We see why NOT shooting for the moon can mean owning a less risky business, with an almost guaranteed level of success.
And who wouldn't want to own a business that guarantees them success, whilst also giving them the lifestyle they want?
Other than Peter Jones of course...
Grab the popcorn, and put your phone onto "silent" - we're off to the cinema! Well, actually, John and Jason have been to the cinema, and are back with their take on one of Hollywood's latest blockbusters.
No, they haven't been watching 50 shades of Grey.
No, they haven't given up talking about Marketing and small businesses, to go into film reviews.
What they have done is taken some of the greatest lessons that YOU as a small business owner can take away from "The Founder", a movie all about the story of McDonalds.
From humble beginnings as a single burger shack in California to the behemoth that we know today, The Founder chronicles Ray Kroc, and his transformation of a tiny owner-operated business into a corporate giant, and the world's largest land-owner.
We'll talk once again about the importance of aligning your goals with your desire (and ensuring that your business partner's desires are the same as yours too!), and show why it's crucial to know your numbers.
What business are McDonalds in? The answer might surprise you (unless you've read Rich Dad, Poor Dad, or seen the trailer!).
Ray Kroc didn't take "no" for an answer, and we'll show why neither should you.
We'll talk about the importance of being disruptive, optimisation of your systems & processes, and tell you how McDonalds ensured consistency of their product, and their brand, even when expanding to 65,000 restaurants around the world.
And you won't want to miss John's biggest "take away" (even bigger than a Big Mac with large fries and a jumbo coke!) that EVERY small business owner needs to implement in their business if they don't want to suffer the same fate as the McDonalds brothers...
If you can call walking away with a cheque for $3.6 million suffering...
Oh bugger, I've just given away the ending.
That's why we don't do film reviews...